The Next Billion

Tue, 22 Dec 2020 09:19:56 +0000

There is tremendous value in vernacular audiences and also at the bottom of the pyramid. Dailyhunt’s latest fund raise and elevation to unicorn status is an affirmation of this. This segment of India has rising aspirations, is connected, and is hellbent on not being sidelined any more. The trick is to understand this audience and develop unique products for them; and importantly, not patronize them.